How Festive Season Sales Are Driving Up Credit Card Spending in India

The festive season has once again proven to be the magic push for credit card spending in India. September recorded a 25% jump in usage, showing just how powerful the combination of discounts, rewards, and cultural celebrations can be in influencing consumer behavior. One big factor is the e-commerce boom. Online marketplaces rolled out massive sale events, and consumers flocked to grab deals on electronics, fashion, and home appliances. Credit cards became the preferred tool, thanks to instant discounts and cashback options tied to bank partnerships. Travel and leisure also played a role. With festivals and weddings around the corner, flight bookings, hotel stays, and holiday packages surged, further adding to the spending spike. Flexible EMI options made high-value purchases more manageable, encouraging shoppers to swipe more confidently. For consumers, the lesson is simple: festive credit card deals can be rewarding, but they also carry the risk of overspending. Smart usage—tracking bills, avoiding unnecessary debt, and leveraging rewards programs—ensures that the festive cheer doesn’t turn into a financial burden once the season is over.